Dual-Revenue Medical Practice: OB/GYN + Cosmetic Surgery | Atlanta

Step into a thriving, established medical practice in Norcross, Georgia, where a loyal team and a devoted patient base are already in place and ready to welcome new ownership.

Founded in 1988, this solo-physician Gynecology and Cosmetic Surgery practice has spent nearly four decades building something rare in Metro Atlanta's diverse, fast-growing healthcare market. Its bilingual Spanish-English capability has earned deep trust within a chronically underserved community, reflected in a 95% patient retention rate and a base of over 25,000 active patients.

The practice runs on a dual-revenue model: dependable gynecology services generate roughly 70% of revenue, while higher-margin cosmetic procedures, including VASER lipo, SmartLipo, and body contouring, add strong upside. Supporting this is a facility built for it: three fully equipped surgery rooms give the practice the infrastructure to run a high volume of procedures in-house, without relying on outside surgical centers. Major commercial insurance is accepted, while Medicare and Medicaid are avoided entirely, keeping revenue streams clean and predictable.

What truly sets this practice apart is continuity. The office manager has been on staff for 27 years, the medical assistant for 14. Together they know every patient, every procedure, and every detail that keeps operations running smoothly. The retiring physician will personally introduce the new owner to referring doctors and remain available for 6 to 12 months to ensure a seamless transition.

The growth runway is wide open. With zero marketing spend, no digital presence, and no telehealth offering, a new owner has immediate, low-effort opportunities for expansion, whether by adding a nurse practitioner, growing hormone therapy services, or building out a medical spa line. The existing surgical infrastructure alone opens the door to adding providers or expanding procedure volume without major capital investment.

With a five-year lease and a five-year renewal option, the new owner has long-term stability along with room to plan ahead. This is more than an acquisition; it's the chance to take the reins of a trusted community institution with built-in stability and meaningful room to grow.

Down Payment: $30,000

Total Sales: N/A

Cash Flow: N/A

EBIT: N/A

EBITDA: N/A

Accounts Receivable: N/A

FFE: N/A

FFE Included: Yes

Inventory: N/A

Inventory Included: Yes

Year Established: 1988

Owner Hours Per Week: 30

Non-Owner Payroll: N/A

Employees: 2

Absentee Owner: Yes

Real Estate: N/A

Real Estate Included: No

Monthly Rent: N/A

Square Footage: 3300

Franchise: No

Relocatable: No

Facilities Information:

The practice operates from a fully equipped, multi-room medical facility that includes three gynecology exam rooms, two surgical/cosmetic operating rooms, a dedicated lab/nurse station, a sample room, a physician's office, and a patient waiting area. The $300,000 listing price includes all gynecology clinical and surgical equipment ( VASER lipo systems, Cellulaze laser, ThermiRF platform, cosmetic instrument sets, and specialty devices), FF&E, computers, phones, and office furnishings.

Reason For Sale:

Retiring

Training & Support:

The seller is committed to a full 6-month post-close transition in a clinical and advisory capacity. During that period, he will personally introduce the incoming owner to referring physicians and PCPs in the metropolitan Atlanta area through in-person meetings and direct email outreach—protecting the referral channel that has driven the practice for nearly four decades. He will also introduce the new owner to the Spanish-speaking community networks and church relationships that represent significant untapped growth. Two long-tenured staff members remain post-sale: the office manager, with 27 years of tenure, handles day-to-day operations, scheduling, and patient coordination, while the medical assistant, with 14 years of tenure, provides clinical support and patient intake. Together, this team ensures the new owner steps into a fully operational practice with institutional knowledge intact from day one. The seller will sign a standard non-compete agreement.

Historical Summary:

Founded in 1988 serving the Norcross and Gwinnett County market from the ground up.
In 2006 the practice stopped performing obstetrical services and began its evolution toward a dual-platform model. By 2009 the owner acquired the VASER system and launched a body contouring and liposuction service line. Between 2014 and 2017 he invested in Cellulaze, ThermiRF, and additional VASER systems, building out full aesthetic surgery suites.
Today the practice carries a 95% patient retention rate, an active patient database of over 25,000 patients, and a 38-year referral network built entirely through community relationships, bilingual care, and clinical excellence.

Owner Qualifications:

The practice founder is a board-eligible gynecologist and cosmetic surgeon with 42 years of clinical experience in the metropolitan Atlanta market. He holds an active Georgia Medical License and active DEA registration, is fluent in both English and Spanish, and has been a member of the Hispanic Health Coalition, the International College of Surgeons, the Association of Reproductive Health Professionals, the Georgia OBGYN Society, and the Latin American Chamber of Commerce of Georgia since 1984. With four decades of community presence and a patient base built entirely through relationships and clinical reputation, he represents one of the most credentialed and community-trusted physicians available in this market segment.

Competition:

The practice is located in Gwinnett County, Georgia, the fastest-growing county in the state, with a population exceeding 950,000 and a median household income above $89,000. Gwinnett's Hispanic and Latino population exceeds 23%, the largest in Georgia, and represents the core demographic this practice has served for nearly four decades. The bilingual Spanish and English capability is a rare competitive advantage here, as Spanish-speaking patients are chronically underserved and fiercely loyal to providers they trust. The primary known competitor is a gynecology practice in direct proximity, differentiated against on bilingual capability and dual service lines. A cosmetic-only provider one mile south represents partial overlap only. No competitor replicates the combination of bilingual care, dual platform, 38 years of community presence, and a referral network built entirely through relationships.

Potential Growth:

The practice has operated with zero marketing spend in 2025 and no active digital presence, meaning a marketing-forward buyer steps into immediate, low-cost revenue acceleration. Spanish-language Google Ads and SEO targeting bilingual OBGYN searches in Gwinnett represent an untapped channel in a market with over 200,000 Hispanic residents. Church speaking engagements, a referral channel Dr. Sotomayor has personally identified, offer highly cost-effective community outreach at scale. The Athena Health platform, already in place, supports telehealth implementation and patient reactivation campaigns against a database of over 25,000 active patients. Hiring a nurse practitioner immediately restores service capacity and throughput. Additional near-term upside includes hormone replacement therapy, IV wellness, peptide and stem cell therapies, weight management programs, and medical spa expansion, all representing services the existing patient base has already requested.