Selling Process

At VR we understand the complexities of selling a business

VR “professional intermediaries” have been involved in the buying and selling of privately owned companies spanning six decades.

To achieve this goal, VR takes extraordinary precautions to ensure that every business is properly priced and has a sound financial structure.

VR works hard to ensure that they understand every business they represent.

VR is always in your corner. That means, our team will never intentionally misrepresent a business. Further, VR will never encourage a buyer to underbid a client’s price. Our view is that there should only be winners when you sell a business in Atlanta.

The quest to find a professional business broker in Atlanta is not so simple. The VR process begins with a preliminary meeting with zero obligations. Typically, these meetings take place at the business location so they might be held in either Fulton, DeKalb, or Cobb countries. During this meeting, general information is exchanged, and the seller and VR business broker can get to know one another better. VR will work diligently to understand both your business and your needs.

An opinion of value or business appraisal is then performed to provide the Seller with a recommended price he/she can expect to receive for the business. This includes an analysis of past business sales, the current market conditions and review and factoring of all of the data pertinent to the business being sold. The Seller and VR work together in establishing the asking price and terms for the business.

A contractual agreement is entered into between the Seller and VR Business Brokers. This allows VR the exclusive right to market the business. VR will act for a specified time period, under specified terms and conditions.

The Seller and VR work together developing a marketing plan unique to the business.

The marketing plan is then implemented by VR through multiple venues including our own global network, many other business related websites, print and direct mail. VR then screens and educates all prospective buyers to minimize unnecessary exposure and disruption of the business and to insure the buyer can financially afford the business.

Once a buyer is screened and confidentiality is secured, VR will present the business, arrange meetings to show the business and solicit offers from the prospective buyers.

We encourage buyers to write a fair offer accompanied with an earnest money check. Our “offer sheet” form is proven over many transactions, protecting your interests as well as those of the buyer. We present the offer to you, along with detailed information on the background of the prospective buyer.

You may accept the offer as presented or leverage our expertise to help you structure a counter-offer.

Schedule a confidential appointment with our agent and develop your exit strategy and prepare your business for sale.

The vast majority of offers are contingent on two key factors. The first is the buyer’s inspection. The second factor is the approval of a range of business operations. Business operations that are factored in include everything from inventory, equipment, contracts, leases, and financial records. If you are looking to sell a business in Atlanta, it is important to realize that smooth due diligence is extremely important for achieving a positive outcome.

You can be confident that VR will handle the due diligence process in the most professional manner possible. It is our goal to provide the buyer with prompt responses to their request for information. Additionally, sellers can be certain that VR will use their time and resources in a thoughtful manner.

If there are buyer objections during the due diligence process, VR will address these objections and assist in finding an appropriate solution. If necessary, our team can work with a buyer to obtain financing and do so on competitive terms. Selecting the right business brokerage in Atlanta can be one of the most important business decisions you ever make. It is important to select a business broker in Atlanta that has proven experience. You should settle for nothing less.

When external financing is involved, we assure that all lender or investor requirements are satisfied promptly. We work with the seller’s accounting, tax, and legal advisors to assure that the transaction is structured and documented properly while conforming to the seller’s objectives.

The Lease Assignment/ Building Sale can be a deal killer if not handled properly. We work with the buyer and your landlord to ensure a successful assignment or other transfer of the lease.

If you also own the real estate and want to sell that too, we can sell the whole package together or sell the real estate sale separately.

If there are equipment leases or loans that the buyer is to assume, we can work with the lender, closing attorney or escrow company to transfer those obligations.

Once the buyer is satisfied with the lease, inspections and other contingencies, the contingencies are formally removed to make the offer a binding one. We then guide seller and buyer through the closing process with a rigorous checklist to ensure that everything necessary to close the sale is ready at closing.

Another common sticking point in business sales is the amount and nature of inventory on hand at closing. We work with you to ensure this is not an obstacle. At closing, money, title and possession of the business change hands. With proper planning and preparation, this step will go smoothly so both buyers and sellers can celebrate and move on to the next phase of their careers.

Is this a right time to sell?

Schedule a confidential appointment with our agent and develop your exit strategy and prepare your business for sale.

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