Gynecology and Cosmetic Surgery Medical Practice_ 40 yrs in Atlanta

Imagine walking into a thriving medical practice where you're immediately welcomed by a team that's been together for decades. That's exactly what you'll find with this established Gynecology and Cosmetic Surgery practice in Norcross, Georgia.

Since 1988, this solo-physician practice has built something truly special in one of Metro Atlanta's most diverse and fastest-growing healthcare markets. What makes this opportunity so unique? The bilingual Spanish-English capability that serves a chronically underserved community with incredible loyalty - we're talking about a 95% patient retention rate and over 25,000 active patients who trust this practice.

You'll love the dual-revenue model that combines steady gynecology services (70% of revenue) with higher-margin cosmetic procedures like VASER lipo, SmartLipo, and body contouring. The practice accepts major commercial insurance while avoiding Medicare and Medicaid complexities, keeping your revenue streams clean and predictable.

Here's what really sets this apart: you're not buying a practice and hoping the team stays. The office manager has been there 27 years, the medical assistant 14 years. They know every patient, every procedure, every detail that makes this place run smoothly. The retiring physician will personally introduce you to referring doctors and stay on for 6-12 months to ensure you're completely comfortable.

The growth potential is exciting. Currently there's zero marketing spend, no digital presence, and no telehealth - which means you have immediate opportunities to grow without major operational changes. Add a nurse practitioner, expand into hormone therapy or medical spa services, and you could significantly increase revenue.

With a month-to-month lease, you'll have the flexibility to negotiate terms that work for you. This isn't just a business acquisition - it's stepping into a trusted community institution where you can make a real difference while building lasting wealth.

Down Payment: $40,000

Total Sales: $309,000

Cash Flow: N/A

EBIT: N/A

EBITDA: N/A

Accounts Receivable: N/A

FFE: $50,610

FFE Included: Yes

Inventory: N/A

Inventory Included: Yes

Year Established: 1988

Owner Hours Per Week: 30

Non-Owner Payroll: N/A

Employees: 2

Absentee Owner: Yes

Real Estate: N/A

Real Estate Included: No

Monthly Rent: N/A

Franchise: No

Relocatable: No

Facilities Information:

The practice operates from a fully equipped, multi-room medical facility that includes three gynecology exam rooms, two surgical/cosmetic operating rooms, a dedicated lab/nurse station, a sample room, a physician's office, and a patient waiting area. The $400,000 listing price includes all gynecology clinical equipment, FF&E, computers, phones, and office furnishings. A separate surgical and cosmetic equipment package, professionally appraised in February 2026 at $73,000, is available for independent purchase and includes VASER lipo systems, Cellulaze laser, ThermiRF platform, cosmetic instrument sets, and specialty devices. Consumable supplies transfer at cost. Full FMV appraisal available upon request.

Reason For Sale:

Retiring

Training & Support:

The seller is committed to a full 6- to 12-month post-close transition in a clinical and advisory capacity. During that period, he will personally introduce the incoming owner to referring physicians and PCPs in the metropolitan Atlanta area via in-person meetings and direct email outreach — protecting the referral channel that has driven the practice for nearly four decades. He will also introduce the new owner to the Spanish-speaking community networks and church relationships that represent significant untapped growth. Two long-tenured staff members remain post-sale: the office manager with 27 years of tenure handles all day-to-day operations, scheduling, and patient coordination, while the medical assistant with 14 years of tenure provides clinical support and patient intake. Together, this team ensures the new owner steps into a fully operational practice with institutional knowledge intact from day one. Seller will sign a standard non-compete agreement.

Historical Summary:

Founded in 1988 serving the Norcross and Gwinnett County market from the ground up.
In 2006 the practice stopped performing obstetrical services and began its evolution toward a dual-platform model. By 2009 the owner acquired the VASER system and launched a body contouring and liposuction service line. Between 2014 and 2017 he invested in Cellulaze, ThermiRF, and additional VASER systems, building out full aesthetic surgery suites.
Today the practice carries a 95% patient retention rate, an active patient database of over 25,000 patients, and a 38-year referral network built entirely through community relationships, bilingual care, and clinical excellence.

Owner Qualifications:

The practice founder is a board-eligible gynecologist and cosmetic surgeon with 42 years of clinical experience in the metropolitan Atlanta market. He holds an active Georgia Medical License and active DEA registration, is fluent in both English and Spanish, and has been a member of the Hispanic Health Coalition, the International College of Surgeons, the Association of Reproductive Health Professionals, the Georgia OBGYN Society, and the Latin American Chamber of Commerce of Georgia since 1984. With four decades of community presence and a patient base built entirely through relationships and clinical reputation, he represents one of the most credentialed and community-trusted physicians available in this market segment.

Competition:

The practice is located in Gwinnett County, Georgia, the fastest-growing county in the state, with a population exceeding 950,000 and a median household income above $89,000. Gwinnett's Hispanic and Latino population exceeds 23%, the largest in Georgia, and represents the core demographic this practice has served for nearly four decades. The bilingual Spanish and English capability is a rare competitive advantage here, as Spanish-speaking patients are chronically underserved and fiercely loyal to providers they trust. The primary known competitor is a gynecology practice in direct proximity, differentiated against on bilingual capability and dual service lines. A cosmetic-only provider one mile south represents partial overlap only. No competitor replicates the combination of bilingual care, dual platform, 38 years of community presence, and a referral network built entirely through relationships.

Potential Growth:

The practice has operated with zero marketing spend in 2025 and no active digital presence, meaning a marketing-forward buyer steps into immediate, low-cost revenue acceleration. Spanish-language Google Ads and SEO targeting bilingual OBGYN searches in Gwinnett represent an untapped channel in a market with over 200,000 Hispanic residents. Church speaking engagements, a referral channel Dr. Sotomayor has personally identified, offer highly cost-effective community outreach at scale. The Athena Health platform, already in place, supports telehealth implementation and patient reactivation campaigns against a database of over 25,000 active patients. Hiring a nurse practitioner immediately restores service capacity and throughput. Additional near-term upside includes hormone replacement therapy, IV wellness, peptide and stem cell therapies, weight management programs, and medical spa expansion, all representing services the existing patient base has already requested.