Love, Commitment, and Business: My “Five Cents” as Valentine’s Day Approaches

As Valentine’s Day gets closer, something shifts. We get a little softer, a little more intentional. We start thinking about the people who matter—and the kind of love that actually lasts.

So I want to give you my “five cents” around this time of year.

For the last 15 years, I’ve had the privilege of sharing life with the best human being I know: my husband and business partner. And I’ll tell you what that experience has taught me—love isn’t just romance. Love is commitment. Love is showing up. Love is doing the hard parts with a steady heart. Love is building something meaningful together, day after day.

That same kind of love is what we bring into our work at VR Business Sales of Atlanta.

Love shows up in how we serve business owners

Most people don’t realize how emotional selling a business is—until they’re living it.

A business isn’t just numbers on a spreadsheet. It’s late nights. Sacrifices. Family dinners missed. Risk. Pride. Identity. It’s the “baby” you built from the ground up.

When a business owner calls us, they’re not just asking for a broker. They’re trusting us with a chapter of their life.

And we treat it that way.

We listen. We guide. We protect confidentiality. We prepare the story. We market it the right way. We negotiate hard. We keep deals alive when they get messy. And we stay focused on the goal: helping the owner exit well—and matching the business with the right buyer to carry it forward.

The best deals are built on meaningful relationships

One of the biggest myths in business brokerage is that it’s only about the transaction.

It’s not.

The strongest outcomes come from the relationships we build—with:

• Business owners who want to sell with confidence
• Qualified buyers who are serious, prepared, and respectful of the process
• Professional partners—CPAs, attorneys, SBA lenders, financial advisors—who help create clean deals and smooth closings

When those relationships are real, everyone wins:

• sellers feel supported and protected
• buyers feel informed and guided
• deals close faster and cleaner
• transitions are stronger long-term

That’s why we don’t chase quick wins. We build trust—and we build it the right way.

What makes VR Business Sales of Atlanta different?

I’ll keep it simple. Four things drive everything we do:

1) Experience
We’ve been doing this long enough to recognize patterns early—what kills deals, what saves them, and what creates leverage in negotiations.

2) Commitment
We don’t disappear after the listing goes live. We stay involved, proactive, and engaged from day one through closing.

3) Passion
We genuinely love helping business owners. Not just selling the business—but helping them prepare, position, and move forward with clarity.

4) Love for the work and the people
Yes, I said love—and I mean it. Because if you don’t care about people, you shouldn’t be involved in the biggest financial decision of their life.

Let’s talk—no pressure

If Valentine’s Day reminds us of anything, it’s this: the relationships you build today shape your future.

If you want to understand what your business is worth, prepare to sell, or buy the right business, we’re here to guide you on the right path, protect your interests, and get you to the finish line with confidence.

VR Business Sales of Atlanta
Where experience meets commitment—and where we truly love what we do.